SEO Marketing keyword research
is the process of finding and selecting the best keywords to target with your SEO efforts. The goal of keyword research is to identify keywords that have enough search volume to be worth targeting, but aren’t so competitive that you can’t rank well for them.
When it comes to SEO, there are a few different types of keywords you need to know about. Here are the three main types:
1. Head terms: Head terms are high-volume, high- competition keywords that are generally short and generic. Because they have so much search volume, head terms can be a great opportunity for high ROI traffic. However, ranking for these keywords can be difficult because of the high competition.
2. Long tail keywords: Long tail keywords are more specific, low- competition keywords that tend to have lower search volume. These keywords are often longer and more targeted than head terms. Because they’re less competitive, long tail keywords can be a great way to get started with SEO. However, because of their low search volume, they may not generate as much traffic as head terms.
3. Local keywords: Local keywords are keywords that include your city or region in the keyword phrase. For example, “plumber Boston” would be a local keyword. Local keywords can be a great way to target potential customers in your area who are searching for businesses like yours.
The process of finding the right keywords to target can be complex, but it’s worth taking the time to do it properly. On IMGLORY you can find many tools that would help you with the keyword research.
By targeting the right keywords, you can improve your SEO efforts and see a better return on your investment.
Below is the best Keyword research video tutorial I was able to find!
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